The modern Chief marketing officer

High-impact & revenue-focused Chief Marketing Officer with a track record of scaling omnichannel and multi-unit consumer brands across beauty, lifestyle, fragrance, and retail healthcare.

WORK WITH ME

I’M NOT YOUR TYPICAL BRAND OR PERFORMANCE MARKETER.

I build integrated growth engines that connect brand, performance, customer experience, lifecycle, partnerships, and retail strategy into measurable commercial impact — lowering CAC, improving ROAS/MER, increasing LTV, and driving sustainable revenue growth across both digital and physical channels.

over a decade of experience building consumer brands.

Trusted by enterprise and PE-backed consumer brands at key moments of scale, transformation, and growth.

  • Interim Chief Marketing Officer (2025)

    • Joined at a pivotal inflection point to accelerate growth across 55+ locations with a multi-market footprint.

    • Led team across brand, creative, performance, community, partnerships, and digital/lifecycle with 10 direct reports & full P&L accountability of an 8-figure+ budget.

    • Drove +25% MoM visit growth and 5–6x ROAS while lowering CAC through integrated brand, performance, and local market activation strategies

    • Elevated brand visibility and cultural relevance through PR and influencer/creator programs, translating earned moments into measurable traffic and revenue impact.

  • Founder & Chief Executive Officer 2022 - 2025

    • Built and scaled fragrance brand to national recognition with full P&L ownership, raising $2M+

    • Led GTM across 20+ SKUs spanning candles and fine fragrance, winning top industry awards - Allure Best of Beauty and Cosmopolitan Holy Grail awards

    • Built and managed a high-performing cross-functional team across brand, growth marketing, creative, product, operations, and e-commerce (UI/UX) to support rapid growth and evolving distribution strategy

    • Secured key retail distribution while cultivating a 100K+ community through influencer/creator program, experiential activations, and content-driven brand storytelling.

    • Secured national press across Forbes, WWD, Rolling Stone, The Cut, Allure, and Cosmopolitan

  • Chief Marketing Officer
    2019 - 2022

    • Served as founding Chief Marketing Officer owning full funnel strategy with P&L accountability.

    • Oversaw GTM for new location openings, product expansion & membership strategy - culminating in a successful exit in 2023.

    • Built and managed a high-performing team of 20+ spanning brand, performance, creative, product, data, and lifecycle - establishing infrastructure to support continued scale and strategic exit

    • Led customer acquisition and revenue growth by integrating brand, community, performance, lifecycle, creative & store experience to drive measurable results

  • Corporate Strategy
    2018 - 2019

    • Led brand and marketing initiatives across ANN INC (Ann Taylor, LOFT and Lou & Grey), a global retailer with a portfolio of lifestyle brands. Worked cross-functionally to support omnichannel performance and customer engagement across 700+ retail footprint.

  • Strategy & Business Development 2016 - 2018

    • Owned growth, strategic planning & business development for a PE-backed retail healthcare brand - scaling from ~20 - 100+ locations, culminating in an acquisition by Warburg Pincus.

Let’s talk.