The modern Chief marketing officer

Dynamic, GM-minded marketing executive with a track record of scaling omnichannel retail and multi-unit consumer brands at critical inflection points.

My mandate? Drive sustainable new customer and revenue growth.

LET'S CHAT

unlocking the next phase of growth

My strength lies in integrating brand, social and influencer, performance marketing, lifecycle, local activation, and customer experience into cohesive growth strategies that build awareness, accelerate customer acquisition, deepen loyalty, and deliver measurable P&L impact.

LET'S CHAT

over a decade of experience in retail + consumer brands.

Trusted by enterprise and PE-backed consumer brands at key moments of scale, transformation, and growth.

  • Interim Chief Marketing Officer (2025)

    • Joined at a pivotal inflection point to accelerate growth across 55+ locations with a multi-market footprint.

    • Led team across brand, creative, performance, community, partnerships, and digital/lifecycle with 10 direct reports & full P&L accountability of an 8-figure+ budget.

    • Drove +25% MoM visit growth and 5–6x ROAS while lowering CAC through integrated brand, performance, and local market activation strategies

    • Elevated brand visibility and cultural relevance through PR and influencer/creator programs, translating earned moments into measurable traffic and revenue impact.

  • Founder & Chief Executive Officer 2022 - 2025

    • Built and scaled fragrance brand to national recognition with full P&L ownership, raising $2M+

    • Led GTM across 20+ SKUs spanning candles and fine fragrance, winning top industry awards - Allure Best of Beauty and Cosmopolitan Holy Grail awards

    • Built and managed a high-performing cross-functional team across brand, growth marketing, creative, product, operations, and e-commerce (UI/UX) to support rapid growth and evolving distribution strategy

    • Secured key retail distribution while cultivating a 100K+ community through influencer/creator program, experiential activations, and content-driven brand storytelling.

    • Secured national press across Forbes, WWD, Rolling Stone, The Cut, Allure, and Cosmopolitan

  • Chief Marketing Officer
    2019 - 2022

    • Served as founding Chief Marketing Officer owning full funnel strategy with P&L accountability.

    • Oversaw GTM for new location openings, product expansion & membership strategy - culminating in a successful exit in 2023.

    • Built and managed a high-performing team of 20+ spanning brand, performance, creative, product, data, and lifecycle - establishing infrastructure to support continued scale and strategic exit

    • Led customer acquisition and revenue growth by integrating brand, community, performance, lifecycle, creative & store experience to drive measurable results

  • Corporate Strategy
    2018 - 2019

    • Led brand and marketing initiatives across ANN INC (Ann Taylor, LOFT and Lou & Grey), a global retailer with a portfolio of lifestyle brands. Worked cross-functionally to support omnichannel performance and customer engagement across 700+ retail footprint.

  • Strategy & Business Development 2016 - 2018

    • Owned growth, strategic planning & business development for a PE-backed retail healthcare brand - scaling from ~20 - 100+ locations, culminating in an acquisition by Warburg Pincus.

The modern CMO playbook

Growth doesn’t come from just one channel - it comes from connecting brand, customer acquisition, retention, and the customer experience into one cohesive growth strategy.

THE RESULT
Lower CAC. Higher AOV + LTV. Stronger customer loyalty. Sustainable, scalable customer + revenue growth.

  • Build a differentiated brand through clear positioning, consistent messaging, and a creative flywheel designed for constant testing and learning—staying close to the customer and evolving with new generations.

  • Use social and micro-creators to build awareness, cultural relevance, and a steady pipeline of high-performing content. Pair that with performance marketing tied to real business outcomes—testing quickly, measuring the full funnel, and optimizing toward measurable P&L impact.

  • Create a seamless customer experience across digital and physical touchpoints—from intuitive, conversion-focused digital journeys to in-person experiences that bring the brand to life.

  • Build relevance market by market through local partnerships, events, community activations, and grassroots programs that create trust, drive awareness, and accelerate customer acquisition

LET'S CHAT

Let’s CHAT.