Brand Builder & Growth operator

Visionary marketing executive and Forbes 30 Under 30 - Retail & E-Commerce honoree with 12+ years leading marketing, strategy & brand across beauty, fashion, and retail healthcare. Previously founded Scent Lab, an award-winning, venture-backed Gen-Z fragrance brand recognized by Forbes, WWD, Rolling Stone, and The CUT, and honored with Allure’s “Best of Beauty” and Cosmo’s “Holy Grail Beauty” awards. Currently operating as a Fractional Chief Marketing Officer for high-growth consumer brands leading brand strategy, GTM, expansion and driving profitable growth.

over a decade of experience building consumer brands.

Notable experience includes…

  • Interim Chief Marketing Officer (2025)

    • Led marketing strategy across 53+ clinics nationwide, delivering 5–6x ROAS and measurable clinic growth.

    • Managed a 15+ person cross-functional team spanning brand, performance, lifecycle, creative, and recruitment marketing.

    •  Launched the company’s first in-house creator program, strengthened brand equity and drove new patient acquisition.

  • Founder & Chief Executive Officer 2022 - 2025

    • Incubated and scaled Gen-Z fragrance brand - 2x Award-Winning - Allure Best of Beauty Award & Cosmo Holy Grail Beauty Award. Built a community of 100k+ fragrance lovers.

    • Visionary executive leading brand growth with full P+L accountability. Raised over $2m of venture capital and led a FT and contract team across e-commerce, marketing, creative, product development, operations, supply chain and customer service.

    • Led all brand strategy, product development, GTM planning/execution, sales and distribution for 20+ product skus across candles & perfume portfolio.

    • Received industry recognition from major publications like Forbes, WWD, Rolling Stone, The Cut, Allure, Cosmopolitan, and more.

  • Head of Strategy & Marketing (Chief Marketing Officer)
    2019 - 2022

    • Executive team member on the founding team. Incubated and scaled a retail healthcare/wellness brand with 4-wall locations - grew from 0-5 locations in NYC (Acquired 2023)

    • Executive team member leading a team of FT and contract employees scaled concept from 0-5 locations and to eventual exit.

    • Owned 7-figure marketing budget, P&L and delivered growth strategies aligned with business performance targets.

    • Led all brand strategy, postioning and marketing campaigns across channels - oversaw GTM planning & execution for new locations, partnerships & product launches

  • Corporate Strategy
    2018 - 2019

    • Served as a senior in-house strategist, partnering with executives across departments to drive enterprise growth initiatives across portfolio of brands - Ann Taylor, LOFT, Lou & Grey.

    • Led market expansion, product strategy, go-to-market launches, and performance reporting, supporting cross-functional teams through key corporate planning cycles.

    • Launched SMS, Loyalty & Consumer Insights program across portfolio of brands on e-commerce & in retail stores - oversaw all GTM planning & execution.

  • Strategy & Business Development 2016 - 2018

    • Scaled CityMD from 20 to 100+ locations, leading market expansion, site development, and go-to-market execution.

    • Oversaw all new location GTM planning & execution including marketing strategy & campaigns.

    • Worked directly with executives to drive corporate strategy, grow customer acquisition and retention, oversee consumer insights across 100+ locations.

    • Led all key business development initiatives & partnershps through the company’s acquisition.

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