Brand Builder & Growth operator

Former venture-backed beauty founder named Forbes 30 Under 30 - Retail & E-Commerce with 12+ years of experience scaling consumer brands from launch to acquisition across Beauty, CPG & 4-Wall Retail. Previously founded Scent Lab, an award-winning Gen-Z fragrance brand recognized by Forbes, WWD, Rolling Stone, and The CUT, and honored with Allure’s “Best of Beauty” and Cosmo’s “Holy Grail Beauty” awards. I’ve led teams across strategy, marketing, and operations. Now I consult & advise early-stage brands on brand strategy, GTM, expansion and profitable growth.

over a decade of experience building consumer brands.

Notable experience includes…

  • Founder & Chief Executive Officer (2022 - 2025)

    • Incubated and scaled Gen-Z fragrance brand - 2x Award-Winning - Allure Best of Beauty Award & Cosmo Holy Grail Beauty Award. Built a community of 100k+ fragrance lovers.

    • Visionary executive leading brand growth with full P+L accountability. Raised over $2m of venture capital and led a FT and contract team across e-commerce, marketing, creative, product development, operations, supply chain and customer service.

    • Led all brand strategy, product development, GTM planning/execution, sales and distribution for 20+ product skus across candles & perfume portfolio.

    • Received industry recognition from major publications like Forbes, WWD, Rolling Stone, The Cut, Allure, Cosmopolitan, and more.

  • Head of Strategy & Marketing (2019 - 2022)

    • Executive team member on the founding team. Incubated and scaled a retail healthcare/wellness brand with 4-wall locations - grew from 0-5 locations in NYC (Acquired 2023)

    • Executive team member leading a team of FT and contract employees scaled concept from 0-5 locations and to eventual exit.

    • Owned 7-figure marketing budget, P&L and delivered growth strategies aligned with business performance targets.

    • Led all brand strategy, postioning and marketing campaigns across channels - oversaw GTM planning & execution for new locations, partnerships & product launches

  • Corporate Strategy (2018 - 2019)

    • Served as a senior in-house strategist, partnering with executives across departments to drive enterprise growth initiatives across portfolio of brands - Ann Taylor, LOFT, Lou & Grey.

    • Led market expansion, product strategy, go-to-market launches, and performance reporting, supporting cross-functional teams through key corporate planning cycles.

    • Launched SMS, Loyalty & Consumer Insights program across portfolio of brands on e-commerce & in retail stores - oversaw all GTM planning & execution.

  • Strategy & Business Development (2016 - 2018)

    • Scaled CityMD from 20 to 100+ locations, leading market expansion, site development, and go-to-market execution.

    • Oversaw all new location GTM planning & execution including marketing strategy & campaigns.

    • Worked directly with executives to drive corporate strategy, grow customer acquisition and retention, oversee consumer insights across 100+ locations.

    • Led all key business development initiatives & partnershps through the company’s acquisition.

Let’s talk.

I’m currently open to select consulting projects as well as full-time opportunities where I can help scale a consumer brand through strategic growth and strong execution. If you're building something bold in beauty, fragrance, or retail — let’s talk.