brand builder, former beauty founder, and growth operator.
Beauty & Retail Growth Strategist • Award-Winning Brand Builder • Advisor to Consumer Startups
Beauty & Retail Growth Strategist • Award-Winning Brand Builder • Advisor to Consumer Startups
here’s the tldr —>
I’m a former venture-backed beauty founder with over a decade of experience scaling consumer brands from launch to acquisition. Most recently, I built Scent Lab an award-winning fragrance brand recognized by Forbes, WWD, Rolling Stone, and The CUT, and honored with Allure’s “Best of Beauty” and Cosmo’s “Holy Grail Beauty” awards. I’ve led teams across brand, marketing, and operations, and now advise early-stage companies and investors on brand strategy, GTM, and profitable growth.
Previously awarded Forbes 30 Under 30 - Retail & E-Commerce.
Let's Work Together
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Let's Work Together *
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I help founders sharpen their brand’s story, identity, and strategic positioning to stand out in a saturated market. From defining core values and voice to developing a differentiated POV and whitespace narrative, I build brands that are both emotionally resonant and commercially strong.
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I partner with brands to bring new products and partnerships to market through sharp GTM strategy and execution. From trend-driven innovation and pricing architecture to retail and brand partner launches, I help teams unlock new revenue streams, accelerate sell-through, and build sustainable sales growth across channels.
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I work with early-stage and growth brands to build effective, scalable growth engines. This includes launching high-impact seeding programs, optimizing paid media for ROAS, elevating DTC site performance (CRO), social content strategy, and channel mix planning — all grounded in margin and P&L optimization.
Let’s talk.
I’m currently open to select consulting projects as well as full-time opportunities where I can help scale a consumer brand through strategic growth and strong execution. If you're building something bold in beauty, fragrance, or retail — let’s talk.